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Abdullah Alamin
Aug 02, 2022
In Welcome to the Forum
Many end up being too granular and unusable in search campaigns, in which case you need to stretch your durations or look at less granular audiences. It's probably not necessary to compile a list of people who dropped a DVD in their shopping cart last Tuesday - the last 30 days might do the trick. Abandoned cart Conversely, this robust remarketing strategy I mentioned above requires building multiple lists. The results you'll see from a user who visited your site and bounced right back 29 from the results of someone who abandoned their cart yesterday; don't just target them all with an overall bid and creative in one ad group. Let the traffic volumes you see on the site indicate how much you can afford to use your remarketing lists. And be sure to check fax number list and react to list volumes, rather than letting redundant lists languish in your account. Common PPC Mistake #3: Using Accelerated Ad Serving This one is the source of much debate among PPCers: standard or expedited delivery. Do you set a daily budget and let Google decide how to spread that budget over the day to ensure you're active all day? Or do you allow your ads to run as often as possible, even if that means your daily budget runs out by 9am? At first glance, the first option looks better; but when you think about it, what does this option really mean? To simplify, let's say your campaign budget is £24/day and your bids are set to £1. If Google estimates that you're going to earn one click per hour throughout the day, it can only show your ad, say,
 at any given time, manage mul days ago differ wildly content media
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Abdullah Alamin

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